## What The effort to reduce or eliminate the use of plastic, especially single-use plastic. ## Why Every piece of plastic that has ever been created still exists. Despite efforts to recycle plastic, only about 30% of it actually is. Discarded plastic ends up in landfills, in waterways, and in our bodies in the form of microplastics. The best way to reduce plastic pollution is to eliminate plastic. The next best way is to dramatically increase how much is recycled.