https://en.wikipedia.org/wiki/Product_management > **Product management** is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to [go to market](https://en.wikipedia.org/wiki/Go_to_market "Go to market"). [Product managers](https://en.wikipedia.org/wiki/Product_manager "Product manager") are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the [product lifecycle](https://en.wikipedia.org/wiki/Product_life-cycle_management_(marketing) "Product life-cycle management (marketing)"). [Software product management](https://en.wikipedia.org/wiki/Software_product_management "Software product management") adapts the fundamentals of product management for digital products.