> [!bot-text] AI-generated > This text was drafted by [[Jake]] and has been reviewed. > [!info] Source > [The menu](https://seths.blog/2025/07/the-menu/) > by <!-- IQ: =this.creator -->[[Seth Godin|Seth Godin]]<!-- /IQ --> > Related: <!-- IQ: =this.related -->[[Concepts/iaclass.md|iaclass]], [[Concepts/information architecture.md|IA]], [[Concepts/navigation.md|navigation]], [[Concepts/search.md|search]]<!-- /IQ --> ## Summary A menu helps guide choices and shows what you offer. Too little or too much can confuse people. A clear menu gives users more freedom, not less. *(Summarized by Ghostreader)* ## Significance Godin describes why navigation exists: because, like a menu, it guides the user's choices. An open-ended invitation to order food is like an empty search box. When there are no constraints, it can be hard to imagine what to ask for. ## Claims & insights Claims that cite this summary (claims link here via `source`): <!-- QueryToSerialize: TABLE WITHOUT ID link(file.link, file.title) AS "Claim", confidence AS "Confidence" FROM #claim WHERE contains(file.outlinks, [[Summary - The menu]]) SORT file.mtime DESC --> <!-- SerializedQuery: TABLE WITHOUT ID link(file.link, file.title) AS "Claim", confidence AS "Confidence" FROM #claim WHERE contains(file.outlinks, [[Summary - The menu]]) SORT file.mtime DESC --> | Claim | Confidence | | ----- | ---------- | <!-- SerializedQuery END -->