> [!bot-text] AI-generated > This text was drafted by [[Jake]] and has been reviewed. > [!info] Source > [Where to Start with Strategy?](https://rogermartin.medium.com/where-to-start-with-strategy-bae40506304c) > by <!-- IQ: =this.creator -->[[Roger Martin|Roger Martin]]<!-- /IQ --> > Related: <!-- IQ: =this.related -->[[Concepts/iaclass.md|iaclass]], [[Concepts/business.md|business]], [[strategic thinking|strategic thinking]], [[Concepts/management.md|management]]<!-- /IQ --> ## Summary The text discusses how every company already has a strategy based on its actions, not just what is written down. It suggests focusing on continual improvement rather than striving for a perfect strategy from scratch. By addressing key gaps and making integrated choices for betterment, companies can progress strategically and overcome the status quo's resistance. *(Summarized by Ghostreader)* ## Significance > [!bot-text] > Argues that a company's strategy already exists in its actions, so the productive move is integrated improvement rather than a fresh perfect strategy. ## Claims & insights Claims that cite this summary (claims link here via `source`): <!-- QueryToSerialize: TABLE WITHOUT ID link(file.link, file.title) AS "Claim", confidence AS "Confidence" FROM #claim WHERE contains(file.outlinks, [[Summary - Where to Start with Strategy]]) SORT file.mtime DESC --> <!-- SerializedQuery: TABLE WITHOUT ID link(file.link, file.title) AS "Claim", confidence AS "Confidence" FROM #claim WHERE contains(file.outlinks, [[Summary - Where to Start with Strategy]]) SORT file.mtime DESC --> | Claim | Confidence | | ----- | ---------- | <!-- SerializedQuery END -->